The SDP has the substance. Now it needs scale.

I'm Eleanor Rofe and I'm standing to lead the party.

My goal is for the party to become a political home for the millions of people in Britain without one.

Building A Britain That Can

Britain used to be a country where people could. You could get a home, raise a family, trust our institutions. You could even turn on the heating when you got cold.
But now, we've become a Britain that can't. You can't buy a home, can't get a doctor's appointment, can't rely on the police, can't speak your mind.
The SDP will rebuild a Britain that can. We won't claim that's easy, but it is possible. We can create a future where young people can build good lives, where business can thrive and the state is competent.

A Britain that can needs an SDP that can.

The legacy parties are incoherent and distrusted. The insurgent parties have grown fast on the wrong foundations. Britain now needs the SDP to step forward.

Our philosophy

In conversation with William Clouston

“Governing for the next generation, not the next election.”

Watch the full interview

My plan, week by week

Six areas, one a week, each with a live surgery.

Week 1, Tue 6 OctDiscussed, updated 9 October
Funds & FundraisingHow do we reinvent political fundraising so money brings opportunity, not scandal?
Week 2, Tue 13 OctDiscussed, updated 16 October
Communications & BrandHow do we turn good ideas into a party people know, trust and want to be part of?
Week 3, Tue 20 OctDiscussed, updated 23 October
Campaigning & CandidatesHow do we find the best candidates and pick the right battles?
Week 4, Thu 29 OctDiscussed
Membership & Regional GrowthHow do we build belonging and purpose in every region?
Week 5, Tue 3 NovDiscussed, updated 7 November
Policy & ResearchHow do we become the sharpest, most coherent party in Britain?
Week 6, Thu 12 NovThis week
Party OrganisationHow do we build a party that can move fast and keep listening?

See the plan

Most of my work has involved analysing an organisation or an idea, working out what matters, and turning it into something people can understand and support.

Around £150m raised by companies I’ve helped fundraise
Helped build the world’s largest student film festival

Meet Eleanor

I’ve already started turning core SDP ideas into comms.

The role of the state, as a football pitch: the state maintains the ground and the rules so that people, families and businesses can play.

See how it works

The role of the state drawn as a football stadium: floodlights, irrigation, the referee, the rules, the scoreboard, the turnstiles, the youth team and the medics.